Dove advertising

I decided to dedicate today’s blog post to the recent Dove advertising campaigns. Over the last couple of years Dove has become known for their clever and unique marketing campaigns. 

Ads about beauty typically involve slim models with nice skin and perfect hair, even though they do not need it these models are photoshopped anyway, giving an unrealistic image of what women should look like.

main.stylelist.com (Victoria Secret ad)

Dove has steered away from this strategy and taken different yet refreshing approach. In their latest beauty campaigns Dove has featured women of all shapes and sizes, emphasising the idea that women can feel beautiful regardless of skin colour, weight or height. Dove is encouraging women to love themselves and be confident in their own skin. This view an be seen in past and recent slogans used such as: ‘When it comes to your body, love the one you’re with’, ‘Be your beautiful self’, ‘Joy is the best make up’ and ‘Every body is beautiful’. 

rmitcatalyst.com

  Personally, I love the Dove campaigns. Encouraging women to value their inner-beauty and be happy with their body is a great message, it is advertising with a purpose. In todays society women place a significant amount of pressure on themselves to look ‘perfect’, constantly comparing themselves to the unrealistic portrayals in the media. Therefore, by having a big company like Dove encouraging women to focus less on the exterior and more on the interior is an excellent way to change the mindsets of many women.

cakeandpoison.com

Check out this video released by Dove