Hi all!
Today’s post will be looking at two different tourism
advertisements, one for New Zealand and the other for California. Both these
ads have been shown many times on Australian television.
100% Pure New Zealand
This ad opens with beautiful views of lush mountains, clear
skies and pristine waterfalls. This ad constantly shows people taking part in
various adventurous activities like swimming with dolphins, mountain hiking, surfing,
kayaking, paragliding and skiing, Everyone shown in this ad looks like they are
having the time of their lives. The ads open with the statement “welcome to the
youngest Country on Earth”, with the song ‘forever young’ playing in the
background. I think this ad is very well done; it definitely makes me want to
take a break from Sydney and travel to New Zealand. I think the ad is supposed
to appeal to young people and those with a carefree spirit.
This ad uses an array of celebrities such as Kim Kardashian,
The Jonas Brothers, Jason Mraz and Betty White. This ad uses irony and
stereotypes to capture their audience. Kim Kardashian opens with the line “
people have a lot of misconceptions about California, but none of them are true”.
After this another person will say, “people think we’re all celebrities”, then
it will cut to show the Jonas Brothers, a popular American pop rock group. I
think the ads use of celebrities is a great way to capture the audience’s
attention.
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